Product usability and customer driven design services

Know your customer is a defining principle of business today. Zanzara’s product usability analysis helps you know your customer– and improve your products and services so your customer can use them productively and with a minimum amount of frustration. We believe this is the most effective way to achieve true ‘ease of use’. Today, user friendly design interfaces and easy to use features have become the key factors that consumers consider when deciding between products.

We will improve your product by:

Studying potential users and determining their needs through state-of-the-art techniques. Our user research methodologies include ethnography, customer and home visits, day-in the-life studies, competitive product reviews and quantitative surveys. The result is a very tight definition of required product features.

Watching your current and potential customers interact with your product in out-of-box studies, product usability tests and field studies. We find out how customers will really use your product.

Helping your team develop ways to integrate design into the product development process through extensive design research - personas, task analyses, scenarios, storyboarding, rapid prototyping, and iterative design. Our user-centered design process ensures your product gets built right and on schedule.

Conducting design reviews and providing ongoing interaction design coaching for your team.

We have worked with many different types of products from PDAs to websites to kiosks and in many different areas: high tech, appliances, healthcare, money management and museums. Our usability methodology can be applied to any product at any stage of the product development process to maximize your design benefits.